Years ago, when I envisioned H.E.R Wellness & Fitness Boutique it was my goal to create something unique and meaningful. It was my goal to help people find hope, relief, balance, and relaxation though the means of wholistic wellness meeting the emotional, physical, mental, and spiritual well-being of the whole person. My very own personal wellness and self-discovery journey began after giving birth to my first child (son) at the age of 17 years old then marrying 4 years later and giving birth to 5 more children (All Girls!!) So, for an entire decade or more I gave of myself and my body selflessly to build and birth a strong family but ultimately during this season of my life I suffered physically, mentally, and emotionally in many ways. In 2019 after 15 years of marriage it ended in separation that eventually led to a divorce which left me a single mother with very little to no help from my ex-husband. It was then when I hit my rock bottom, I experienced several traumatic challenges including short-term homelessness with my children and that is when I decided to take my power back and re-build my life, recreate my story, repair what was damaged and reshape my reality. I started first with healing my mental and emotional state of being through healthy self- love and self-care practices. During this time, I was extremely kind and gentle with myself, and it took me a lot of forgiving myself in the beginning but as I started to heal and grow things became easier to accept and change. I then slowly started to focus on my physical pain points, and I discovered that I had a minor case of pelvic floor dysfunction as well as a minor case of Diastasis Recti a condition that comes after pregnancy and birth in which the abdominal and pelvic floor muscles become weakened due to stretching and tearing from growing life inside of the womb. This untreated condition caused me a lot of pain and weakness throughout my entire body. I had NEVER heard of Pelvic floor or Diastasis Recti dysfunction before, and I feel it is a shame that doctors and health care providers do not share more awareness to women surrounding these challenges after pregnancy and birth. I did my own research and started to heal my body through proper exercise, nutrition and various forms of massage therapy. In the Fall of 2020, I took it a step further and I enrolled into ISSA to earn my Certified Personal Training & Nutrition Certification after completing those courses I immediately started studying other courses including Glute Training and Yoga, but even before all of this in March of 2020 I had just enrolled and I was attending Arizona College of Massage Therapy but due to the  coronavirus circumstances but resumed classes in April of  2022 to complete Massage Program!!! 

I chose these specializations, accreditations and licensing because through my own pain and healing process I learned that true and lasting healing starts from within at a wholistic soul level. It took me some time, but I was able to properly nourish and love myself back to optimal mental, physical, spiritual and emotional health. I began to experience true happiness and bliss and it was then that I realized my why? And I knew then that my purpose here on this earth is to help others overcome painful obstacles through wholistic wellness practices including massage therapy, CBD, Essential oils and other organic and holistic wellness products thus the reason for opening my wellness boutique to share what helped me and to pass this onto someone else who may need the guidance.


It is fair to say that I care a lot about people because it is my personal belief that when we FEEL GOOD — because we are taking care of ourselves, feeling loved, recognizing our own worth and walking in our own power — that ultimately, society will reap those benefits. I have found that it really comes down to heart. If someone knows you care about them and you’re cheering them on, supporting them and rooting for them that’s what really motivates them to make real and lasting changes in their lives physically, emotionally, and mentally.

Balancing Rocks

Creator of H.E.R 

Noree Noriega

"Everyone that exists on this earth is here on purpose and for a purpose and it is our duty as individuals to wake up every single day with mindful and deliberate intentions to learn, discover & fulfill that purpose. My purpose here on this earth is to help people feel better and to teach and give them the tools to obtain wholistic and natural resources".